Our story
Meet Kittu
The hands behind every stitch
I’m Kanchana Kirthi, but everyone calls me Kittu, and that’s the name that stuck with the threads too. Every scrunchie, bow and headband here is stitched by hand, one at a time, in Visakhapatnam.
How it started
A sewing machine, and a lot of curiosity
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Over 12 years ago
Not a classroom, a kitchen table
My stitching journey began at home with curiosity, a sewing machine and YouTube tutorials. Self-taught and determined, what began as a hobby soon turned into a heartfelt passion.
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First pieces
Dresses for myself, then for Amma
It started with dresses for myself, then for Amma, and before long neighbours and friends began placing their own orders.
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A quiet side hustle
Love, patience and purpose
While managing home and family as a full-time homemaker, I quietly built a side hustle that never really felt like work.
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The turn
The little things that brighten an ordinary day
My heart leaned toward scrunchies, bows, tailed scrunchies and headbands. Each piece doesn’t just hold your hair, but a story too.
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And now
Oh Kittu!
With over 100 happy offline customers, this small dream has grown beyond what I imagined. And this is only the beginning.
Every product is stitched by hand with care. No shortcuts, no mass production, just fabric, thread and love. Kanchana Kirthi, founder
What we stand for
Small details, biggest difference
Handmade with love
Every scrunchie, bow and headband is individually crafted. No machines, no mass production, only genuine passion stitched into fabric.
Premium & sustainable
We use high quality, skin friendly fabrics sourced locally to ensure comfort, durability and minimal waste.
Fast & reliable shipping
Quick delivery across India with secure packaging and real time tracking, usually within four to five days.
Secure payments
Your trust matters most. Shop confidently with verified payment gateways supporting all major cards, UPI and wallets.
Why customers love us
Handmade, and it shows
- ✓ Made in India
- ✓ 100% handmade
- ✓ Unique designs
- ✓ Premium fabric
- ✓ Perfect for gifting
- ✓ Easy exchange and support
A women led brand
Built on empowerment
Oh Kittu began as a homemaker’s passion project and has grown into a women led brand that celebrates creativity, confidence and courage. We believe in empowering women, especially homemakers, to turn their skills into something meaningful. Every scrunchie you buy supports a dream stitched with patience, love and purpose.